Cindy Mallette serves as Marketing Communications Manager for The PPA Group, a multifamily real estate investment firm. In her role, Cindy oversees the development and execution of the content marketing and social media strategies for PPA and its family of companies, including CLEAR Property Management, Performance Utilities and Billing, Ingenium Construction, and Upside Avenue, a privately-traded multifamily REIT.
Cindy has more than 15 years’ experience in content development for large non-profit and political organizations. Beginning her career as a reporter for several mid-size city newspapers in Texas, she honed her storytelling instincts and developed an expertise in taking complicated information and breaking it down into easy-to-understand, engaging content.
Prior to joining PPA, Cindy provided public relations, marketing, and social media consulting to small businesses, political campaigns, and nonprofit organizations through her company Mallette Communications. She specializes in developing effective social media strategies that drive engagement and funnel new customer leads. She also has extensive experience in public relations, garnering millions of dollars of earned media for clients through strategic PR campaigns and crisis communications management.
Cindy is an avid writer and has published articles for numerous print and online publications, including the Austin American-Statesman and Vox Media. In her spare time, she enjoys doing anything related to yarn, including knitting, crochet and weaving. She loves to relax with wool in-hand, creating yarn at her spinning wheel. She is passionate about sharing her love with others and often holds classes for anyone who wants to learn.
Cindy earned a Bachelor’s degree in Journalism from the University of North Texas.